Hi, I’m Rodger Werkhoven. A genuine Amsterdam (m)ad man and proud of it. I worked for ad agencies like DDB, BBDO, JWT, Ogilvy, BSUR, Strawberry Frog and TAXI Europe. And for Dutch design agencies like Studio Dumbar, VBAT and Total Identity.

My specialties: creative direction, concepting, copywriting for on and offline stuff, TV commercials, ads and social media campaigns. Currently as an employee of Lowe@Alfred.

My motto: ‘There’s no such thing as a great execution of a poor concept.’ That’s why I always go the extra mile to make sure the thinking preceding my creativity is only outstanding.

Although my focus has always been on my clients’ successes, I got nominated/won nice awards at festivals like the Cannes Lions, the Dutch Gouden Loekie, ADCN Lamp, Magneet and SAN awards, Eurobest, Epica, The One Show, FWA, AWWWARDS and Effie Awards.

See stuff I made here, or browse my portfolio.