Hi, I’m Rodger Werkhoven. A genuine Amsterdam (m)ad man and proud of it. I worked for ad agencies like DDB, BBDO, JWT, Ogilvy, BSUR, Strawberry Frog and TAXI Europe. And for Dutch design agencies like Studio Dumbar, VBAT and Total Identity.
My specialties: creative direction, concepting, copywriting for on and offline stuff, TV commercials, ads and social media campaigns. Currently as an employee of Lowe@Alfred.
My motto: ‘There’s no such thing as a great execution of a poor concept.’ That’s why I always go the extra mile to make sure the thinking preceding my creativity is only outstanding.
Although my focus has always been on my clients’ successes, I got nominated/won nice awards at festivals like the Cannes Lions, the Dutch Gouden Loekie, ADCN Lamp, Magneet and SAN awards, Eurobest, Epica, The One Show, FWA, AWWWARDS and Effie Awards.