An orchestra built from old computer junk:


vimeo Direktw=500 h=375 isthis.gd, built a MIDI orchestra for Grey London and Brother from old computer junk. Photocopiers, scanners, fax machines, printers, hard drives, modems and the like.

They thought it’d be most fun to do it for real.

They found loads of old machines destined for landfill, took them to bits and reverse engineered them to make noises that they could control via MIDI.

Badman Will Cohen made an arrangement of Bob Dylan’s ‘The Times They Are A-Changin’ but the orchestra can play any MIDI arrangement, or indeed be performed live.

Post and psychotherapy by Sheldon Gardner at time-based-arts.com

Great film, great editing, greater message AND funny: “Just Follow the Green Frog!”

You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!


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Shop for Rainforest Alliance Certified products here:http://ow.ly/dKlao

The Rainforest Alliance is a nonprofit conservation organization that holds Charity Navigator’s highest rating of Four Stars: http://ow.ly/ekYUy

What’s behind the green frog seal? Only farms that meet rigorous sustainability criteria earn the right to use the Rainforest Alliance Certified seal. These criteria address all of the three pillars of sustainability — environmental protection, social equity and economic viability — and farms are evaluated by independent, third-party auditors. Learn more about Rainforest Alliance Certification and its impacts here: http://ow.ly/ekYOW.

This film was written and directed by Max Joseph. You can follow him at http://www.facebook.com/mjosephfilm
Produced by Aaron Weber from Wander: http://www.wanderfilms.com

Thanks, Neil!

LG trolls elevator passengers to show how ‘lifelike’ its new IPS monitors are:

For technology manufacturers, there’s no better way of showing off what your new product can do than deploying it in a real-world environment, where people can see for themselves. To show off its new IPS monitors, LG combined nine of its displays, arranged them in a three-by-three grid, and fix them to a floor of an elevator:


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A real, full-sized 3G cellphone inside a print magazine? Why not:

The Oct. 5 print edition of Entertainment Weekly, which features a one-of-a-kind digital ad running video and live tweets, actually had a smartphone inside of it.

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The digital ad is designed to promote the CW network’s fresh lineup of action shows (The Arrow and Emily Owens, M.D.) and, when you open the magazine to the ad, the small LCD screen shows short clips of the two shows and then switches to live tweets from CW’s Twitter account.

See the video and read the whole story here: http://mashable.com/2012/10/02/ew-has-smartphone-inside

A Lexus changes colors, turns on its headlights and exposes its interior as music plays in this highly interactive print ad:

A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated:


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How is this possible, you ask? Well, they sort of cheated. Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SIor on lexus.com/stunning.

As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”

Thanks, Sander!

Strongbow claims to have created the world’s very first digital bottle top:

Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/ connecting the RFID signal as they are opened, which is in turn picked up by RFID scanners and translated into real-world actions like turning on projections, shooting confetti and launching fireworks etc.


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via: https://www.facebook.com/serge.murri

Mismatching your socks can be really annoying. Luckily there’s an app for that now too:

BLACKSOCKS launches world first – Smarter Socks. Probably the smartest socks in the world:


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Smarter Socks consist of socks with a communication chip, the Sock Sorter and the BLACKSOCKS iPhone app. So this might be the weirdest application of RFID meets iPhone app I’ve ever seen, yet I’m sure you’ll love it all the same, for all sorts of random useless tech reasons! Clearly tackling a big global problem, mismatching your pairs of black socks can be really annoying, you know when you get the left sock on the right foot? Well, BlackSocks is your perfect solution, never again will you have unmatched pairs or place the wrong sock on the wrong foot… Plus, you’ll know when they are wearing out with a sophisticated black colour tool…! Spoof right? No idea. But the app is real

Thanks, Sami!