Greenpeace ran a fake Shell social media campaign (supposedly going haywire):

It seemed Shell recently held a public ad contest, inviting contributors to add their own slogans to the images of nature that Shell provided. The internet was more than happy to oblige.


BUT: It appears the ad campaign was actually a clever ruse by The Yes Men and Greenpeace. Despite the impact such a realistic spoof could have, Shell has said they will not sue.

More here…

The art of logo design:

Logos surround us in digital and physical space. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world:

YouTube Direkt

Cannes Lions: Fabrica Treviso wins 3 Grand Prix awards with Benetton ‘Unhate’ campaign at Press Lions 2012

Italian firm Fabrica Treviso has won three Grand Prix awards with the Press Lions at this year’s Cannes Lions Festival of Creativity for its work with clothing brand Benetton:


The Grand Prix were presented for the three ads for Benetton; ‘Unhate (Palestine and Israel)’, ‘Unhate (USA and Venezuela), and ‘Unhate (Germany and France)’.