A new and fresh approach from AXE. In this new campaign (with a great voice over) we see men trying to keep up with various types of girls.
AXE teaches guys how to “stay cool” in situations that might be irritating or stressful and always remember that patience is really rewarding.
The series, developed by BBH London and directed by Tim Godsall, are promoting AXE Shower Gel—the key idea here is that no matter how hard it may be to keep up with high-achieving women, it definitely pays back.
The ads, narrated by Nick Offerman, pair the five shower gels and their “sensory properties” to the five types of girlfriend (in Axe world): brainy, party, flirty, sporty, and high-maintenance.
Re-energize with NEW AXE Sport Blast 2in1 Body+Hair, and keep up with your Sporty Girl.
Stay cool with AXE Cool Metal Shower Gel and keep up with your Flirty Girl.
Stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.
Keep going with AXE Shock Shower Gel and keep up with your Party Girl.
Repair yourself with AXE Snake Peel and keep up with your High Maintenance Girl.