Cast Your Vote: Choose a New Monopoly Token!

This morning, Hasbro launched a new campaign called Save Your Token that allows Monopoly fans to choose which of the classic game tokens should be retired. The battleship, thimble, iron, top hat, wheelbarrow, Scottie dog, racer and shoe are all up for elimination, many of which have been part of the game since the 1930s. Hasbro is also encouraging fans to pick a new token (a robot, a helicopter, a guitar, a ring or a cat… No Ekster?) that will replace the empty slot. According to USA Today, a limited edition Monopoly set featuring all of the classic tokens as well as the five prototypes will be released in Target stores mid-February…

Great film, great editing, greater message AND funny: “Just Follow the Green Frog!”

You don’t have to go to the ends of the Earth to save the rainforest. Just Follow the Frog!

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Shop for Rainforest Alliance Certified products here:

The Rainforest Alliance is a nonprofit conservation organization that holds Charity Navigator’s highest rating of Four Stars:

What’s behind the green frog seal? Only farms that meet rigorous sustainability criteria earn the right to use the Rainforest Alliance Certified seal. These criteria address all of the three pillars of sustainability — environmental protection, social equity and economic viability — and farms are evaluated by independent, third-party auditors. Learn more about Rainforest Alliance Certification and its impacts here:

This film was written and directed by Max Joseph. You can follow him at
Produced by Aaron Weber from Wander:

Thanks, Neil!

Marks & Spencer create world’s largest Union Jack flag from unwanted clothes:

Marks & Spencer has created a giant piece of clothing art at West Ham Park. Using 2,100 unwanted items of clothing donated to the Shwopping initiative, M&S, local volunteering group Elevation Networks and charity partner Oxfam they made the world’s largest Union Jack flag clothes mosaic. All items used in the creation of the flag will be reused, resold or recycled by Oxfam.

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Harvey the dog, star of Thinkbox’s ads, is fast becoming a legend of the canine world

Harvey the dog, star of Thinkbox’s ads, is fast becoming a legend of the canine world. As his legions of fans know, he’s pretty handy around the house. To him, it was common sense that he should use the power of TV advertising to demonstrate some of his amazing skills and really get his message across:

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Harvey also has a fan page on Facebook!

Projects I got involved in: The Emirates’ new global brand platform


The thinking behind it.  

Emirates has recently launched its new global brand platform as the airline continues its “evolution from a travel brand to a global lifestyle brand”.


Photography by Maurice Heesen.

Themed ‘Hello Tomorrow’, the Dubai-based carrier rolled out an integrated marketing campaign as part of its bid to position the airline as “the enabler of global connectivity and meaningful experiences.” 

Admirably so, the Strawberry Frog team managed to get that message across without showing-off Emirate’s impressive fleet in any of the ads…



Global TV commercial.

Throughout this campaign, you’ll notice that ‘Tomorrow’ is referred to as an entity on its own. I intended to portrait ‘Tomorrow’ as if it is someone you can actually meet and share thoughts and experiences with. As if ‘Tomorrow’ has a mind of its own, inviting you to engage. I think it brings deeper meaning to the pay-off: ‘Hello Tomorrow.’

The campaign features print, TV and digital executions, including billboards in New York’s Times Square and Milan’s central train station.


I’ll keep you posted. Oh! Emirates has also launched a refreshed website.

My modest contributions do not hold up compared to the many months of excessive hard labour by the Strawberry Frog team in Amsterdam and especially by David Warner (CD) and Craig Lovelidge (CD). So infinite respect and big thanks to them for inviting me and Paul Best (art) to work with them on this important project.

And of course Emirates is on Facebook too.

Emirates’ song: Trek. Artists: Spencer & Antfood.

See more projects I worked on

No matter how hard it may be to keep up with high-achieving women, it definitely pays back:

A new and fresh approach from AXE. In this new campaign (with a great voice over) we see men trying to keep up with various types of girls.
AXE teaches guys how to “stay cool” in situations that might be irritating or stressful and always remember that patience is really rewarding.
The series, developed by BBH London and directed by Tim Godsall, are promoting AXE Shower Gel—the key idea here is that no matter how hard it may be to keep up with high-achieving women, it definitely pays back.
The ads, narrated by Nick Offerman, pair the five shower gels and their “sensory properties” to the five types of girlfriend (in Axe world): brainy, party, flirty, sporty, and high-maintenance.

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Re-energize with NEW AXE Sport Blast 2in1 Body+Hair, and keep up with your Sporty Girl.

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Stay cool with AXE Cool Metal Shower Gel and keep up with your Flirty Girl.

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Stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.

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Keep going with AXE Shock Shower Gel and keep up with your Party Girl.

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Repair yourself with AXE Snake Peel and keep up with your High Maintenance Girl.

Stuff I made: Print ads for Surfrider Foundation

Surfrider Foundation’s mission is the protection of oceans, waves and beaches through their enthusiastic activist network.


And that’s where we come in. Surfrider Foundation needs all of us to participate, to think like surfers, to act like surfers, to become surfers by caring for our environment, by cleaning up rubbish that otherwise would eventually inevitably end up in our planet’s oceans. So I created this ‘I am a surfer’ theme (to be more precise: borrowed it from Kennedy) to explain people it’s not that difficult to become a surfer too. It’s not just about surfing skills or hip swimming trunks. Actually it’s a state of mind: Keep our planet clean. That’s where it all starts. If you understand that: Call yourself a surfer. 

Kudos to Maarten van Huijstee (strategy), Val Foster (design) and Mark Veldhuijzen van Zanten (art).

See more stuff I made, or see many more ads I’ve done.