Strongbow claims to have created the world’s very first digital bottle top:

Strongbow claims to have created the world’s very first digital bottle top with their new ‘StartCap‘ installations, where opening bottles of Strongbow triggers unexpected things on-premise in bars and at events. It’s powered by RFID, with the bottle caps triggering/ connecting the RFID signal as they are opened, which is in turn picked up by RFID scanners and translated into real-world actions like turning on projections, shooting confetti and launching fireworks etc.

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Pre-peeled and repackaged bananas are as stupid as they are wasteful:


A supermarket chain which advertises using a slogan that urges more common sense in shopping has been selling peeled bananas on plastic trays wrapped in foil.

But the stunt by the German-owned Billa supermarket chain – part of the Rewe group that has thousands of stores in 9 European countries, has caused outrage among users after it was posted on the firm’s Facebook page.

Last night staff moved to distance themselves from the sale of ready-peeled bananas and apologised for the “one off” mistake, saying it would not happen again.

The United States’ most top secret beer just gained declassified status:

The White House has released the recipes for its home-brewed — and government approved — Honey Ale and Honey Porter, for those who really want to drink like the president.

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While people probably wouldn’t mind a few tax dollars being spent on the Commander in Chief’s home concoctions, Barack Obama funds this venture out of his own pocket.

4 million “limited” ABSOLUT Vodka bottles:

It’s tough to convince anyone that 4 million of anything can be considered “limited”, but as it pertains to ABSOLUT Vodka’s latest marketing campaign, the number rings true. 

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ABSOLUT Unique is a 4 million-bottle limited edition run, set for distribution in more than 80 international markets. The task required a complete overhaul of the manufacturing plant, including the installing of splash guns and programmable color-generating machines, which employ complex algorithms in order to ensure no two bottles are alike.

Naked shoppers storm supermarket:

To promote its grand opening last week, a supermarket in Süderlügum on the German-Danish border offered as many free groceries as they could fit in their cart (up to €270) to the first 100 shoppers who showed up butt naked.

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“I never thought a hundred people would come,” said Supermarket manager Nils Sterndorff. “I thought maybe more like ten.” All told, police put the number of eager shoppers lined up outside Priss at 250, most of them Danish.