Who among us never dreamed of being a Soviet sailor? Be one here:

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The Museum of Soviet Arcade Games resides in the basement of an engineering school in Moscow. Run by Maxim Pinigin and Alexander Stakhanov, it contains about 20 working machines, with 20 more under repair. The pair run the museum as a functioning arcade, open to the public, seven days a week.If you can’t make it out to Moscow, the website has a fun (and addictive) flash facsimile. So go shoot some battleships! Just try not to think too hard about who you’re shooting at.

Blast virtual 808s & 909s in this fun interactive Chrome Web app:

Google is trying an experiment: it’s letting armchair musicians shred virtual guitars and bang animated keyboards with a new interactive Web app called JAM, which is on its Chrome browser.


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“If you ever dreamed of playing in a band, now’s your chance to be a rock star,” Google Creative Lab’s marketing manager Emma Turpin wrote in a blog post. “No matter what your level of talent — from daydreaming air guitarist to music pro — you can JAM together in real time over the web.”

(going strong, Sander!)

A real, full-sized 3G cellphone inside a print magazine? Why not:

The Oct. 5 print edition of Entertainment Weekly, which features a one-of-a-kind digital ad running video and live tweets, actually had a smartphone inside of it.

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The digital ad is designed to promote the CW network’s fresh lineup of action shows (The Arrow and Emily Owens, M.D.) and, when you open the magazine to the ad, the small LCD screen shows short clips of the two shows and then switches to live tweets from CW’s Twitter account.

See the video and read the whole story here: http://mashable.com/2012/10/02/ew-has-smartphone-inside

A Lexus changes colors, turns on its headlights and exposes its interior as music plays in this highly interactive print ad:

A Lexus 2013 ES changes colors, turns on its headlights and exposes its interior as throbbing music plays in this highly interactive print ad in the Oct. 15 Sports Illustrated:


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How is this possible, you ask? Well, they sort of cheated. Using a Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SIor on lexus.com/stunning.

As the release from Lexus notes, most traditionally “interactive” print ads direct users away from the page (think QR codes.) However, “CinePrint Technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound, and touch.”

Thanks, Sander!